The aim of the project is to promote large-scale adoption of solar power generation in public infrastructure to reduce CO2 emissions through extensive use of PV equipment, without extra land use and without visible technology. Although initiatives such as the Dutch SolaRoad and the French Wattways have attracted enormous positive interest (hundreds of millions of people have accessed project-related information on the Internet), crucial questions and concerns still need to be answered, particularly from an economic point of view and from the perspective of investors.
In addition to meeting the standard requirements relating to adequate communication on European and Interreg EMR support, the project also provides for more extensive communication that targets at least 4 groups:
- The general public: through publications and interviews in newspapers, in magazines, on websites and on social media. This involves communication regarding the impact of this technology on sustainability, the environment, comfort and safety.
- The technical and scientific community: through scientific publications, articles in technical journals, conference presentations and posters, handouts, project presentations at national and international trade fairs.
- Commercial SMEs and large corporations, construction and infrastructure companies: through publications in technical journals, dissemination through project workshops, open lectures, company visits and direct communication. This includes communication on technical concepts and dissemination of results, the technical and cost-related aspects of the different production and installation methods, assessment and development of methods for evaluation and certification.
- Investors and public stakeholders: through workshops and networking activities, membership of the national Zon op Infra consortium (in the Netherlands), reports, and direct contact. This includes information about economic viability, the contribution to achieving sustainability objectives, the impact on CO2 reduction, the value of landscape protection, the local energy supply, social consequences and public safety, the relationship with electric mobility, self-driving vehicles and smart grids.